Rockstar Connect teams with HomeSmart to grow agent networking nationwide

Rockstar Connect and HomeSmart are forming a strategic relationship to expand in-person networking and agent collaboration across the U.S., starting on the East Coast through HomeSmart North Carolina. The move is designed to help HomeSmart agents build business through local relationships while extending Rockstar Connect’s event model into new markets.

Why it matters: - The relationship ties a national networking platform to one of the country’s largest real estate brands. - HomeSmart agents gain another channel for relationship-building, collaboration and business development. - Rockstar Connect gets a larger path into real estate markets across the U.S.

What happened: - Rockstar Connect announced a strategic relationship with HomeSmart on Aug. 7, 2026. - The initiative will roll out first on the East Coast through HomeSmart North Carolina. - The expansion is expected to extend into additional HomeSmart markets nationwide.

The details: - Rockstar Connect was founded by Steven David Elliot and focuses on professionally hosted networking experiences. - The organization says it has welcomed more than 100,000 attendees over more than a decade. - The platform connects entrepreneurs, business leaders, real estate professionals and community influencers. - Through the relationship, Rockstar Connect will work with HomeSmart to strengthen agent engagement and professional collaboration. - The program will create networking opportunities for current and prospective agents. - Those events will connect agents with industry professionals, local business leaders and strategic partners. - HomeSmart agents will also be able to launch and host Rockstar Connect events in their own markets. - Elliot is building the Rockstar Connect Realty Group at HomeSmart as part of the collaboration. - More information is available at RockstarConnect.com.

Between the lines: - The relationship leans into a familiar real estate theme: local trust still matters, even as brokerages invest heavily in technology. - HomeSmart North Carolina Broker-in-Charge Aaron Peeler had an existing working relationship with Rockstar Connect, which helped set up the broader national push. - The move also signals that HomeSmart sees value in pairing its agent network with community-based events and outside business relationships.

What's next: - Rockstar Connect and HomeSmart will launch the effort through HomeSmart North Carolina first. - Additional markets are expected to follow across the HomeSmart network. - HomeSmart agents may begin hosting Rockstar Connect events in their own regions as the relationship expands.

The bottom line: - Rockstar Connect is turning its networking model into a national real estate growth strategy, and HomeSmart is using that platform to deepen agent relationships and local market reach.