Paid Perceptions launches podcast, live assessments and fee-free ChatGPT Ads management

Paid Perceptions, the new agency founded by Sam Cohen after his startup journey through Halcyon’s incubator, is debuting content and service offerings aimed at winning attention in paid media. The Winston-Salem agency has also signed Credit Key as its flagship client.

Why it matters: - Paid Perceptions is trying to stand out in a crowded paid media market with a mix of content, consulting and a lower-friction offer for a new ad channel. - The launch gives the agency multiple ways to attract clients while building credibility around ChatGPT Ads. - Credit Key gives Paid Perceptions an early flagship account to point to as it rolls out the business.

What happened: - Sam Cohen founded Paid Perceptions after moving from startup incubation into agency leadership. - Cohen’s earlier venture was accepted into Halcyon’s incubator, which helped shape the path to the digital marketing agency. - Paid Perceptions launched a weekly podcast and YouTube channel. - The Paid Perceptions Podcast features Cohen and Director David Dasilma, a former agency colleague and marketing mentee. - The show covers paid-media news, analysis and humor. - The agency also offers complimentary live marketing assessments for companies. - Paid Perceptions will manage ChatGPT Ads with no added management fee for clients that sign a six-month commitment on another ad management service. - Clients still pay the media costs for ChatGPT Ads and join a 90-day case study. - Paid Perceptions recently signed Credit Key as its flagship client.

The details: - The agency is based in Winston-Salem, North Carolina. - David Dasilma is the podcast co-host and serves as Director at Paid Perceptions. - The free ChatGPT Ads management offer is tied to a six-month commitment on a separate ad management service. - The 90-day case study requirement suggests Paid Perceptions wants measurable proof points from the new offering. - Paid Perceptions is using social channels and video content to distribute its commentary and build audience reach. - The agency’s public links include LinkedIn, Instagram, Facebook, YouTube, TikTok, X and Reddit.

Between the lines: - The podcast and live assessments are lead-generation tools as much as media products. - The no-fee ChatGPT Ads management offer appears designed to lower the barrier for clients testing an emerging ad format. - The flagship-client announcement helps the agency signal momentum early in its launch.

What's next: - Paid Perceptions will need to prove that its content strategy converts into clients and that ChatGPT Ads can deliver enough value to justify broader adoption. - The 90-day case study could become a key marketing asset if the results are strong. - The agency’s next signal of traction will likely come from more client wins and audience growth across its podcast and video channels.