North Carolina's Lancaster Brings Refined Design to the Midwest at Design Edge

Trusted by top designers nationwide, Lancaster brings its handcrafted collection — and its leadership — to the Midwest for the first time at Design Edge.

HIGH POINT, NC, UNITED STATES, October 8, 2026 /EINPresswire.com/ -- Lancaster, a premier manufacturer of custom-crafted upholstery trusted by top interior designers across the country and around the world, will participate in Design Edge Midwest on Wednesday and Thursday, November 4–5, at the Renaissance Schaumburg Convention Center Hotel in northwest Chicago.

For 40 years, Lancaster has built its reputation on exceptional quality custom upholstery, unparalleled craftsmanship, and refined design, earning trust among design firms nationwide. While the Lancaster name and craftsmanship are well known well beyond North Carolina, this marks the first time designers will be able to experience the collection in person outside of High Point, bringing that same standard of quality and craftsmanship directly to the Midwest.

Design Edge is built around direct access to the people who lead the brands on the floor, and Lancaster is showing up accordingly. Founder and President Bill Lancaster and Matthew Burns, Director of Sales and Brand Strategy, will represent the company in Chicago, giving designers the chance to talk through custom capabilities, specifications, and projects directly with Lancaster's leadership.

"Our name has traveled well beyond High Point for a long time, thanks to the incredible designers we've had the privilege of working with," said Bill Lancaster, Founder and President of Lancaster. "Showing at Design Edge is about meeting Midwest designers where they are and continuing relationships that, in many cases, already span years."

"Design Edge is one of the few venues where a designer can walk the floor and speak with the person who actually runs the company," said Matthew Burns, Director of Sales and Brand Strategy. "That's how we've always worked. We're bringing that conversation to Chicago."

Design Edge attendees will have the opportunity to experience a sampling of Lancaster's collection firsthand, reflecting the same commitment to time-honored technique and enduring design that has defined the brand for four decades. Registration and event details are available at designedgeco.com.

About Lancaster
Lancaster is a trade-exclusive manufacturer of custom crafted upholstered furniture, serving top interior designers, trade showrooms, and select brand partners nationwide and internationally. For 40 years, Lancaster has combined traditional woodworking techniques with innovative design to create heirloom-quality furniture, handcrafted in High Point, North Carolina.

Matthew Burns
Lancaster
336.431.6655
mburns@lancasterccu.com